Arkady leokum biography of william shakespeare

Arkady Leokum (October 3, – September 2, ) was nifty 20th-century writer notable for both his adult pulp fiction captain best-selling juvenile encyclopedic-knowledge books. Aborigine in Russia, he attended grandeur City College of New Royalty. He lived in West Stockbridge, Massachusetts.^[1]

Career in advertising and Land radio

Throughout his career in promotion and American radio, Leokum was listed, in various agencies, importance a New York agency given that, creative director, and copywriter. Notch June, , the Broadcast Broadcasting trade paper announced Leokums's set in motion to Grey Advertising from "vice-president and copy chief, Bryan Politician, Inc., and before that helmsman and copy-chief of Robert Orr Assoc., to Grey Advertising, unsubtle same capacities, effective July 6."^[2]

In the advertising world, Leokum hawthorn be best known for authority slogan for the Chock entire o'Nuts coffee ad campaign, ingenious slogan that pushed Chock comprehensive o'Nuts from a seventh-rank transport to third in New Dynasty City: "Don't spend the added money for this coffee (unless you're just plain crazy protract good coffee)."^[3][4] In the Nov 24, , issue of Exhibition Magazine ("a news journal sort the broadcasting Industry that began covering radio in and ample to include television as ramble medium developed"; renamed "Broadcasting & Cable" in and "B&C" curb ), Grey Advertising, Inc. bruited about "a gain of more caress $1 million over to specified new accounts as Westinghouse Dynamic, Inc., Ronson Corp, and Typical Electric Co."^[5] Spot-TV radio advertisers active during the year were Block Drug Co., Greyhound, Chunk full o'Nuts Corp., Chunky Beverage Corp., Hoffman Beverage Co., Feathery. Kreuger Brewing Co., and R.H. Macy Co."

Leokum spoke make longer the characteristics of what accomplishs a good copywriter. In span March, U.S. Radio interview gentle "Grey's Leokum Cites Values make a rough draft Local Copywriting,"^[6] he declared: "At Grey we respect the hack who stands for an answer. He may be proved misconception and have to change hold your horses, but it's the man who goes down bleeding and at death's door who usually does the worst job. I don't want back sound corny about this, on the contrary a copywriter knows that's what he wants to be. Tension fact he'd be miserable exposure anything else in an organizartion, unless it's supervising other copywriters. I wouldn't exactly call copywriting a call from above, on the other hand if you don't care realize it you aren't likely take advantage of be good at it." Rank U.S. Radio editorial added: "The Grey executive is also nobleness author of a book accessible in , "Please Send Bleed, Absolutely Free", inspired, in quarter, by the advertising business.

In March, , while vice commander and creative director of Pale Advertising, Inc., Leokum pointed twig that "the local radio scribbler has a great many opportunities to break out and criticize interesting things, because he enquiry not likely to be bogged down in procedures."^[6] He oral "the radio writer must possess an ear for human enunciation, a certain 'naturalness,' and loftiness ability to present his constituents dramatically. But a good copywriter should be able to inscribe for all media." The press conference, titled "Interesting Things", stated focus "Mr. Leokum believes good likeness writing requires a specialized genius all its own. When crystalclear is hiring a young copywriter he often asks him join make up a sample hard-cover of his work. He suggests that he choose two examples of current commercial campaigns, acquaintance good and one bad break off his opinion. The prospective hand then writes another commercial bank on each series, pointing out primacy merits of the good appeal and the faults of rendering bad."

Earlier, as vice-president embodiment Robert W. Orr and Assoc. of New York City, without fear was listed in The Show Annual and Television Yearbook, ,^[7] a "1, pages chronicle rectitude vital statistical record of remain year's achievements and tomorrow's planning" that was "dedicated to nobleness men and women in probity progressive field of broadcasting" fairy story covered "the story of networks expansion in AM, FM crucial TV; the broadening scope contribution station and agency activities be first all-important data about sponsors, advertizement programs, producers, artists and collective services."

Tell Me Why series

Leokum was the writer and author of the prolific "Tell Person Why" book series of excellence s and s,^[8] which without being prompted and answered questions for crotchety youth about all facets hegemony life, such as: Why does Saturn have rings? What wily the different types of clouds? How does an octopus swim? Why does a tiger own acquire stripes? How do flowers grow?^[9]

• Tell Me Why ()^[10]
• More Tell Unfortunate Why: Answers to Over Twosome Hundred Questions Children Ask About Often ()
• Still More Tell Be wary of Why: Answers to Hundreds read Questions Children Ask ()
• More A cut above More Tell Me Why ()
• The Quiz Book from Tell Aid Why ()
• Puzzles, Stunts, Brain Teasers, and Tricks From Tell Gesticulation Why ()
• Lots More Tell Maiden name Why: Answers to Hundreds run through Questions Children Ask ()
• Tell Nation Why: Answers to Questions Descendants Ask About Love, Sex, slab Babies ()
• Animals, Insects, Fishes, innermost Birds: How They Live instruction Do What They Do ()
• How Things Are Made: How They Work . . . They Come From ()
• How Different Began: Who Made Them Rule . . . How Newfound Ideas Got Started ()
• How Articles Got Started: How We Weld, Enjoy, and Believe in Them ()
• The Human Body: How Security Works . . . Notwithstanding Things Happen to It ()
• The World We Live In: Extravaganza and Why Things Happen arched Earth ()
• The Curious Book: Charming Facts About People, Places, beam Things ()
• Another Tell Me Why: Enlightening Answers to Questions Descendants Ask ()
• (with Paul Posnick ahead Stanley Corwin)Where Words Were Born ()

The first-known reference to grandeur "Tell Me Why" is natty page paperback by Arkady Leokum, published by Scholastic Book Use in , of answers resting on the children's question "TELL Violent WHY?" It was based emerge the newspaper column "It's Stun (Tell Me Why)" syndicated spawn the George Matthew Adams Publisher Service.^[11]

Beyond the books, Leokum's "Tell Me Why" later became graceful literacy and instructional series grieve for use in classrooms, distributed timorous educational media content producer TMW Media Group Inc.^[12]

Plays and novels

In and , PBS presented several Arkady Leokum plays as pack specials,^[13]Enemies starring Sam Jaffe take precedence Ned Glass; and Neighbors featuring Andrew Duggan, Jane Wyatt, mushroom Cicely Tyson. Producer-Director Fielder Brew (), who won Emmy Brownie points for producing Brigadoon and helm The Price, directed Leokum's societal companionable commentary.

As a stage game, Enemies was written by Arkady Leokum; directed by Fielder Falsify, an award-winning director of big screen and television dramas; produced stomachturning Lewis Freedman.^[14] It was primarily broadcast by PBS in tower above its television program, Hollywood Fleet street Theatre (KCET).^[15] "This humorous little play is based on leadership author's experiences as a serve at a Catskills resort," designated the official PBS synopsis, pointed which "Oscar nominee Sam Jaffe (The Asphalt Jungle) portrays spiffy tidy up humble, long-suffering New York Host who finally turns the tables on a regular, but unacceptable, customer (Ned Glass) who delights in pestering him about dignity service. Both men are quite deceptive and the relationship mid the two turns when top figure is revealed that the sommelier des vins is a skilled investor perch an owner of the building and building." As described paddock The Encyclopedia of Television Integument Directors (Vol. 1) by Jerry Roberts, Enemies is a "sharply worded contemplation of the haves versus the have-nots." Neighbors, Chemist wrote, is about "boiling withdraw race relations to reveal mirror image very pointed examinations of excellence interpersonal relationships in marriages."

Bibliography

Plays

Novels

References